{"id":9468,"date":"2014-02-17T09:00:56","date_gmt":"2014-02-17T09:00:56","guid":{"rendered":"http:\/\/www.themilliardaire.com\/en\/\/?p=9468"},"modified":"2014-02-25T09:46:11","modified_gmt":"2014-02-25T09:46:11","slug":"the-hasselblad-lunar","status":"publish","type":"post","link":"https:\/\/www.themilliardaire.com\/en\/high-tech\/the-hasselblad-lunar-9468\/","title":{"rendered":"The Hasselblad Lunar, an iconic camera"},"content":{"rendered":"

Iconic camera maker Hasselblad<\/strong>, whose legendary 500EL was used by Neil Armstrong to capture the first images on the moon\u2019s surface, has launched a Lunar<\/strong> programme of its own.<\/p>\n

The Hasselblad Lunar : an ultimate luxury consumer camera<\/h2>\n

For over half a century Hasselblad<\/strong> has been making cameras for the world\u2019s top professional photographers. Now the company has spread its wings and launched the Lunar<\/strong> \u2013 a state-of-the-art, Italian-designed, ultimate luxury consumer camera.<\/p>\n

Hasselblad<\/strong> developed a camera that combines cutting edge technology with a unique custom finish. Taking their inspiration from the world\u2019s sexiest supercars, its most luxurious watches and F1 technology, the team created the Lunar<\/strong>, a breathtaking hybrid of Italian design and Swedish pedigree.\u00a0With its evocative retro look, the Hasselblad Lunar<\/strong> revives the timeless charm of the 500C through its famous chrome-plated frame, made smooth and supple by the total absence of edges.<\/p>\n

An aesthetically compelling piece of camera art, the Lunar<\/strong> is a gorgeous object to both behold and to hold. For its ergonomics, its weight and its design all make it irresistible to the touch.\u00a0Developed in the traditional way, using handmade wooden prototypes, the Lunar<\/strong>\u2018s specifications are naturally without parallel. However, it is the innovative\u00a0use of materials that really puts this model in a class of its own.<\/p>\n

Luxurious and sensual materials<\/h2>\n

The Lunar<\/strong> launches with five different grip styles, all handcrafted from the most luxurious and sensual elements. Lovers of the sexy, minimalist look can opt for the light and resistant carbon fibre design. Also available are two leather options, using the quality found in the most exclusive car interiors, in brown or black. Metal finishes are titanium apart from the mahogany wood model, which is copper-bronze.<\/p>\n

Last but not least, those who seek something totally unique may prefer natural Italian wood \u2013 olive or mahogany \u2013 undyed and with a waxless matt finish !\u00a0A hint of opulence. The unmistakable richly-veined Olive Wood provides a tough and durable grip with a matt finish offering a comfortable, smooth hold. The wood will age subtly over time, giving the indelible stamp of the owner!<\/p>\n

However\u00a0in a game changer for the industry, the Lunar<\/strong> can be personalised to suit the purchaser\u2019s lifestyle, needs and tastes. The permutations are endless. Models can even be designed in gold or platinum and may feature everything from engravings to precious jewels.<\/p>\n

State-of-the-art specifications<\/h2>\n

The Lunar<\/strong> is naturally packed with the superior specifications expected from an industry leader. Heralding Hasselblad<\/strong>\u2018s entry into the mirrorless interchangeable lens market, the Lunar<\/strong> incorporates an engine from a Sony camera, the current leader in the category. It also has a huge selection of functions, aimed both at the quality of the picture and the entertainment of the user.\u00a0The camera is the brainchild of Hasselblad<\/strong> Chairman and CEO Dr Larry Hansen, a passionate photographer who claims no camera maker in the world has ever made a top quality model that is easily portable, takes incredible pictures and is, at the same time, stunningly beautiful.<\/p>\n

Says Dr Hansen: \u201cLunar<\/strong> is the ultimate consumer camera for those people who demand the very finest things in life. We didn\u2019t set out to make just another black box camera just like all the rest \u2013 this is a camera that will grow with you. We are offering leather and wood finishes that will mould over time to a human grip.\u201d<\/p>\n

The Luna<\/strong>r has been developed to appeal to both sexes. \u201cPerhaps she will opt for a leather finish, while he might prefer the more masculine look of our exclusive carbon fibre option \u2013 or alternatively, wood that might match the steering wheel in his car.\u201d\u00a0Concludes Dr Hansen, \u201cThe Lunar<\/strong> is a camera that is unique in photo-history. It will appeal to a segment of society that wants to take a perfect picture but also wants to own an iconic product from an iconic brand.\u201d<\/p>\n

Priced at \u00a34,400 (ex VAT) for the standard models, the Lunar<\/strong> is on sale at select retail outlets and luxury boutiques across the globe. To discover more iconic cameras, please read our article on the Leica M<\/a>.<\/p>\n

\"hasselblad-lunar-1\"<\/a> \"hasselblad-lunar-2\"<\/a> \"hasselblad-lunar-3\"<\/a> \"hasselblad-lunar-4\"<\/a> \"hasselblad-lunar-5\"<\/a> \"hasselblad-lunar-6\"<\/a> \"hasselblad-lunar-7\"<\/a> \"hasselblad-lunar-8\"<\/a> \"hasselblad-lunar-9\"<\/a> \"hasselblad-lunar-10\"<\/a> \"hasselblad-lunar-11\"<\/a><\/p>\n[button size=\u201dsmall\u201d color=\u201dblack\u201d style=\u201dnone\u201d new_window=\u201dtrue\u201d link=\u201dhttp:\/\/www.hasselblad-lunar.com\/\u201d]For more information, please visit Hasselblad website.[\/button]\n","protected":false},"excerpt":{"rendered":"Iconic camera maker Hasselblad, whose legendary 500EL was used by Neil Armstrong to capture the first images on…\n","protected":false},"author":1,"featured_media":9457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[669,765,766,767],"class_list":["post-9468","post","type-post","status-publish","format-standard","has-post-thumbnail","category-high-tech","tag-camera","tag-hasselblad","tag-lunar","tag-photographer"],"acf":[],"yoast_head":"\nHasselblad Lunar, a Italian-designed, ultimate luxury camera<\/title>\n<meta name=\"description\" content=\"Iconic camera maker Hasselblad, whose legendary 500EL used by Neil Armstrong to capture the first images on the moon's surface, has launched a Lunar model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themilliardaire.com\/en\/high-tech\/the-hasselblad-lunar-9468\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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