The Aura watch: the icon revisited by Piaget in its Extraleganza collection
At the Watches and Wonders 2023 salon, held in Geneva, Switzerland, Piaget unveiled a collection called Extraleganza. A collection that pays homage to the brand’s most exuberant and evocative creations from the 1960s to 1980s.
Tthe prestigious Maison Piaget, an internationally renowned Swiss watch and jewelry brand, has been fascinating ever since its creation in 1874. Piaget has distinguished itself by its craftsmanship and its quest for excellence, making the Maison one of the leaders in the luxury watch and jewelry industry.
Piaget’s watchmaking expertise is recognized worldwide for the quality of its high precision watches.
In short, the Maison Piaget is synonymous with luxury, elegance and excellence, combining craftsmanship, innovative design and exceptional quality to offer its customers high-precision watches and jewelry, as well as a unique experience in the luxury world.
A revisited icon
In 1957, Piaget committed to using only precious metals for its watches, marking the moment when the brand would become forever synonymous with extravagance and excellence. High quality watch making and jewelry crafting became inseparable at this moment for Piaget. The perfect example of its expertise in this field is the creation of the Aura high jewelry watch.
With this watch entirely set with baguette-cut diamonds calibrated one by one, Piaget marks a turning point in the art of gem-setting by offering a perfectly articulated set bracelet.
Today, Piaget allows us to rediscover this jewel that could be considered a work of art, as the techniques used are so avant-garde, refined and demonstrate an unparalleled expertise. The Aura watch is set with diamonds and sapphires offering an exceptional gradient. Eight months were necessary for the gemologists to choose the stones that would perfectly fit the shape of the watch and give it its character and this particular “aura”.
In its desire to excel and constantly improve, Piaget offers us the Aura revisited with ever more advanced techniques. Ultra-fine, almost invisible claws ensure a refined and meticulous gem-setting that will have been worth more than 260 hours of work for each watch.