Piaget offers a time of romance : the perfect rose for Valentine’s Day

Piaget offers a time of romance and a timeless collection brimming with charm, ideally suited to celebrating an elegant refined Valentine’s Day through a token of affection tinged with a delicate charm.

In love with roses : Piaget Rose Passion Collection

Roses have punctuated Yves Piaget’s life as well as the history of his famous Maison, consistently nurturing its creations. Since the 1960s, this luminous flower has enriched watch and jewellery collections with its diamond-set golden petals. Yves Piaget created the trophy for the Geneva International New Rose Competition in 1979 and presented the winner with a golden rose made by Piaget’s workshops. His passion for these delicate flowers was rewarded in 1982 when the winner of the competition, created by the famous rose breeder Meilland, was christened the “Yves Piaget rose”.

The Yves Piaget rose is immediately recognisable thanks to its 80 “rose pink” lacy petals and its incomparably heady fragrance. It is indeed a “Queen of Flowers”. For the love of roses and in tribute to the entrancing rose that has punctuated its history, Piaget has taken on a project to renovate the rose garden at the Château de la Malmaison, a passion shared with Joséphine de Beauharnais.

Garden rose, elegant rose, exotic rose: the Piaget Rose Passion collection, pervaded by the personality of Joséphine de Beauharnais, shares her character traits and embodies her passions. Through its interpretation of roses, the collection expresses the beauty of this flower, to which Joséphine devoted her life, yearly increasing her amazing rose collection at Malmaison.

It vividly reflects the elegance of the Empress who wore magnificent gold-embroidered dresses with floral motifs. Its colourful exuberant and exotic nature is a reminder of the origins of Joséphine, who throughout her life remained homesick for her native Martinique.

With Piaget Rose Passion, the jeweller is creating a bold, contemporary and glamorous jewellery collection – all adjectives which perfectly express the spirit of these new Piaget roses.


Piaget has lavished the full force its expertise and jewellery-making skill on this especially large collection, since it comprises 100 pieces embodying a wealth of creativity. It encompasses watches, jewellery and High Jewellery items, connected by the theme of the rose and the spirit of Joséphine instilled in each piece.

Entirely manufactured in Piaget’s jewellery workshops, the collection features jewellery items that can be worn in many different ways, such as as combs, tiaras as well as the brand’s cherished cuff-watches and secret watches. For this occasion, it rediscovers the classical techniques of High Jewellery and all the artistic crafts of which the creative sensitivity is successfully associated with jewellery-making precision.

The Piaget Rose Passion collection is based on a luminous choice of colourful and precious stones (yellow diamonds, emeralds, pink sapphires)as well as hard stones (chrysocolla, chrysoprase, chalcedony), with a predominance of pink echoing the colour of the flower, and green for a fresh touch.


Born at the end of the 1960s based on claw setting, the serti juponné (literally ‘petticoat’-style) technique, used at a very early stage by Piaget, gives ample volume to each piece of jewellery. This involves great technical complexity since each stone must be carefully calibrated and the setting requires accurate adjustment. The baguette-cut stones appear to undulate like a corolla, reflecting the light and exploring the contrast between diamonds and yellow, orange or pink sapphires, which whirl around the dial.

The accurate mesh work and the chatons with their slender claws are crafted one by one by the in-house jewellery artisan and highlight the delicate shape of the precious stones, which supply embrace and adorn dainty necklines and wrists. For the glyptic work, the semi-precious stones are engraved, sculpted and shaped to endow each petal with depth and relief, as well as instilling them with emotional power.

For its Artistic Crafts watches, Piaget has joined forces with prestigious artisans who excel in their Art. Nothing could be more exceptional than the passion driving these men and women.

The Yves Piaget rose, a delicious, moving declaration of love for Valentine’s Day

The Yves Piaget rose has left its delicate, mischievous mark on the company’s collections, embodying the charm of a subtle, original message of love. Be it a sculpted rose, an openwork rose, or a lace rose, it perfectly embodies the House of Piaget, which, through its emblematic rose conveys all the emotion arising from the blossoming of love and the beauty of this feeling.

Generously spreading their golden petals over a diamond heart, roses dressed in pink or white gold will light up your loved one. The large, opulent shapes of sculptured roses are a reminder of the serenity of love in full bloom. Openwork roses play hide and seek, with the light inviting rays of sunshine through the curves of their golden petals sometimes accentuated with diamonds and sometimes not, while subtly revealing the softness of the skin.

Lace roses with stylised lines tattoo their designs on bare skin, tracing the outlines of their petals. Like a constantly changing bouquet, the Yves Piaget rose cultivates the language of flowers for a Valentine’s Day filled with surprises.

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